The Impact of Binge-Watching on Parasocial Relationships with Television Characters

• In Event: Management, Marketing and Programming Division - Top Paper Presentations

Abstract

Binge-watching has become an accepted and frequently utilized television viewing pattern in the age of streaming media. This study looks at the relationship between binge-viewing and parasocial relationships with television characters. A survey of 612 (N=612) respondents measured frequency and duration of binge-watching behaviors, as well as intensity of parasocial relationships with self-reported favorite characters. Both frequency and duration of viewing were found to impact strength of PSR with a fictional character. Frequent binge-watchers were found to report stronger parasocial relationships than non-bingers, including higher levels of identification, interest, group identification, and faith in the character’s problem-solving abilities. Viewers who binge-watched four or more episodes of the same program back-to-back in a single viewing session were also found to have higher levels of identification, interest and group identification than those who watched fewer episodes in a “binge.” Gender agreement and age of viewer also impacted PSR intensity.

Authors

• Patricia Williamson, Central Michigan University

• Heather Polinsky, Central Michigan University

• Alysa Ann Lucas, Central Michigan University