Re-imagining Integrated Digital Strategies for Organising and Recruitment of Young Emerging Teachers in Selected South African Teachers’ Unions

• In Event: ICT and Education (II)

Proposal

According to the International Labour Organisation (ILO), trade union membership has been dropping sharply over the last decades with a density of less than 20 % of the employed in a majority of member countries. Some of the research conducted around this matter concede, without any equivocation, that the inability to mobilise, organise and service members leads to low membership turnover and therefore declining trade union densities. This study explores the kind of integrated digital strategies for organising, recruiting, and training of young emerging teachers in order to map out the best possible way to utilise these integrated digital strategies more efficiently and effectively. Using the qualitative approach, data were collected through interviews with 10 organisers selected at SADTU and 10 students in selected South African universities. The grounded (thematic) data analysis was used to analyse the data. The overall findings of the study indicate that digital technologies are an important way to attract younger generations of trade union members.

Author

• David Matsepe, SADTU