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Session Submission Type: Invited Session
Research presented in this session explores several of the operational aspects of service experience design and innovation.
Designing Coproductive Experiences - Scott E. Sampson, Brigham Young University
The Sequence of Scripted Service Encounters - Don G. Wardell, University of Utah Eccles School; Liana Victorino, University of Victoria; Michael J. Dixon, Ivey Business School; Rohit Verma, Cornell University
Financial impact of Wellness Centered Operations: Econometric Analysis - Min Kyung Lee, Clemson University; Aleda M. Roth, Clemson University; Rohit Verma, Cornell University; Bernardo Quiroga
Control and Trust as Mechanisms in addressing Vulnerability for the Design of Business and Economic Models - Michael J. Dixon, Ivey Business School; Irene Ng, University of Warwick; Susan Wakenshaw, University of Warwick; Xiao Ma, University of Warwick