Supply Chain Integration through Supplier Satisfaction

• In Event: SUPPLY CHAIN MANAGEMENT: Buyer and Supplier Relations

Abstract

In this research we investigate the performance requirements the customer should meet to satisfy the supplier. In this scenario the customer is expected to meet the performance requirements of the supplier through supplier service (internal facing) and through supplier service activities the customer creates supplier satisfaction (external facing). We focus our research on three categories of supplier satisfaction: Communication, Financial and Process. In this exploratory research on supplier satisfaction, we present our findings from a survey of 175 respondents based in the United State and make propositions on their contribution to supplier satisfaction and supply chain integration.

Authors

• John Visich, Bryant University

• Christopher Roethlein, Bryant University

• Pedro Martinez Reyes, Baylor University

• Michael Gravier, Bryant University