Examining the Influence of Information Interaction on User Participation's Value Co-Creation: A Case of Technological Innovation Commercialization

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Abstract

This paper investigates the impact of information interaction on value co-creation during the commercialization of technological innovations. By examining the relationship between information interaction, user participation, and value co-creation, the study constructs a model to understand how information interaction influences value co-creation in the context of technological innovation commercialization. Through information integration and interaction behavior, enterprises establish an information network that enhances the user experience, leading to value co-creation, contextual upgrading, and value appreciation. The paper proposes a theoretical framework for analyzing the impact of information interaction on value co-creation in the commercialization of technological innovation.

Authors

• Yuan Hu, The University of Toledo

• Erxi Zhu, Jiangsu Vocational College of Information Technology

• Narges Mashhadi Nejad, The University of Toledo