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INFORMATION TECHNOLOGY/INFORMATION SYSTEMS: Consumer Behavior and Information Technology
Sat, November 18, 1:00 to 2:30pm, Atlanta Marriott Marquis, Floor: Lobby Level, L505Session Submission Type: Regular Session
Session Description
Studies in this session unravel the impact of mixed reality, purposeful Internet use, personalized push notifications, and AI-Generated voice-overs on digital experiences and consumer behavior.
Session Chair
Individual Presentations
Mixed reality and consumer decision making process - Hong Qin, UTRGV
The influence of Ads with AI-Generated Voice-Overs on Viewer Willingness to Buy - Alsius David, SUNY Oneonta; Oteng Ntsweng, National University of Singapore; MD RASEL AL Mamun, Old Dominion University
Purposeful Internet Use and the Digital Divide in the United States: A Pandemic Outlook - Avijit Sarkar, University of Redlands; James B. Pick, Uni; Owen Giron, University of Redlands
The Effects of Personalized Push Notifications on Mobile Shoppers’ Attitude Towards Push Notification Engagement and Acceptance. - Mbuso Levon Gama, National Cheng Kung University