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In 1933, the British anthropologist Arthur Keith praised the sculptures depicting racial types that were exhibited at the Chicago World’s Fair. They made it obvious that the naked eye, ‘at a single glance’, could pick out racial features more certainly than a ‘band of trained anthropologists, who depend on measurements’ to distinguish between types. Yet for almost a century, racial differentiation had relied on the collection and analysis of minute cranial measurements. This paper examines why nineteenth-century race scientists came to rely on a process that made the basis of racial classification invisible and illegible to the majority of the public, and how it served their professional interests to construct a ‘science of man’ out of quantitative data. Not only did it legitimise racial research as a scientific pursuit, but it also suggested that only experts could accurately identify races, through mathematical proficiency rather than sight. The result was the creation of endless sub-races whose cultural differences were ascribed to minute cranial variations. While craniometry’s flawed, racist premises have been thoroughly discredited, this paper argues that its value to nineteenth-century anthropologists lay in its ability make racial classification an exclusive, expert-led, anti-popular science.