Realism Matters: The Role of Perceived Realism in the Biggest Loser

• In Event: ICA Plenary Interactive Paper/Poster Session and Reception
  In Interactive Paper Session: Health Communication Interactive Poster Session

Abstract

This study explores the role of perceived realism on audience members’ cognitive and behavioral responses to health-related messages in the context of the NBC’s popular reality TV show, The Biggest Loser. The study suggests that exposure to the program is positively associated with perceived realism of the program, which in turn is positively associated with developing internal weight locus of control. Meanwhile, internal weight locus of control positively predicts audience members’ exercise behaviors, meaning the higher level of internal weight locus of control the audience members develop, the more likely they are to engage in physical exercise. The study offers evidence that reality TV might be a useful tool to influence audience members’ cognitions on health issues, which could potentially lead to healthier outcomes. Theoretical and practical implications of the findings are discussed.

Authors

• Jina H. Yoo, U of Missouri - St. Louis

• Yan Tian, U of Missouri - St. Louis