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The longitudinal association between mothers’ life circumstances and children’s television time was examined within the context of time conflict theory and stress process theory. Structural equation modeling using data from a two-wave panel survey of mothers of one- to four-year-olds (N = 404) demonstrated that mothers’ working hours affect children’s television time. Unexpectedly, this association arises from two different underlying processes. When mothers work longer, their well-being improves and their children consequently watch less television. Conversely, when mothers work longer hours, they experience more parenting time pressure, which undermines their well-being, which, in turn, leads to children watching more television. The findings emphasize the importance of mothers’ life circumstances as contributors to children’s television time.