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Journalism Endures: Has Twitter Changed the News Product?

Fri, May 23, 9:00 to 10:15, Seattle Sheraton, Juniper

Abstract

This study examines the effect of social media use by news agencies on their journalistic norms and practices: public service orientation, objectivity, and accountability. The data are 1,141 stories posted by six mainstream media organizations on Twitter over one constructed week in 2012. Findings show a tendency toward professional, hierarchical journalism; even blog posts have not led to innovative adoption of the horizontal communication patterns of social media. Traditional newsrooms rather co-opt the new technology to connect with digital media users. This study concludes that journalism as an institution normalizes rather than adjusts to the changing media landscape.

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