Innovation, Creativity, and Entrepreneurial Decision-Making in Media and Communication Firms

• In Event: ICA Plenary Interactive Paper/Poster Session and Reception
  In Interactive Paper Session: Mass Communication Interactive Poster Session

Abstract

This paper examines innovation and creativity in media and communication firms from the perspective of resource-based theory, agenda-setting theory, and the concept of media reputation. It offers hypotheses based on previous research that linked innovation and creativity in media and communication firms to entrepreneurial decision-making by top management. It finds evidence that perceived innovation and creativity, a component of media reputation, is a resource that is valued by investors in media and communication firms. Finally, it suggests further research to determine whether media and communication firm type (content producer, content platform, content distributor, or mixed business model) and leadership components such as diversity in experience on boards of directors have relationships with perceived innovation and creativity and financial performance.

Author

• Frank Michael Russell, University of Missouri-Columbia/Missouri School of Journalism