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In virtual reality (VR), people can choose avatars that are dissimilar to the physical self. We predicted that socially anxious individuals (SAIs) would leverage avatar dissimilarity to manage anxiety. In Study 1 (N=105), we manipulated how similar one’s avatar’s face was to one’s actual face during a speech in VR. SAIs that gave the speech with their own face reported higher anxiety than the other experimental groups. Also, SAIs experienced more presence than non SAIs. In Study 2 (N=252), when allowed to choose an avatar to use in a public speaking task, SAIs preferred highly dissimilar self-representations compared to non SAIs. We discuss implications for theories of self-representation as well as for applied uses of VR to treat social anxiety.