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The Predictors of Economic Sophistication: Media, Interpersonal Communication, and Negative Economic Experiences.

Sat, May 24, 16:30 to 17:45, Seattle Sheraton, Metropolitan Ballroom

Abstract

In analogy to political sophistication, it is very important that citizens have certain economic knowledge, especially in times of heated debates about the economy. This study examines the impact of different influences (media, interpersonal communication, and personal experiences) on learning effects about the economy. We conducted a national two wave panel survey and a media content analysis in Denmark. Media effects were examined through integrating the results of the content analysis with the panel survey. Results showed that exposure to economic consequences frame in the media and interpersonal communication about the economy had a significant positive influence on learning about the economy, while having negative experiences with the economy exerts significant negative influence on learning. Interestingly, extensive interpersonal communication and negative experiences with the economy dampen media effects on learning about the economy. The implications of these findings are discussed.

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