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This research investigates the creation, evolution and enforcement of social media policies in Norwegian organizations. Social media use in Norway is comparable to that of the United States, but Norwegians rarely face disciplinary actions from their employers for what they share on Facebook, Twitter and other social networking sites. Guided by structurating activity theory (Canary 2010), this qualitative inquiry seeks to determine if the policies themselves are communicatively conceived and/or drafted in a way that encourages specific behaviors.