Vertical Video: Rupturing the Aesthetic Paradigm

• In Event: ICA Plenary Interactive Paper/Poster Session and Reception
  In Paper Session: Visual Communication Studies Interactive Poster Session

Abstract

Popular culture has critiqued “vertical video syndrome,” or video shot on smartphones in the portrait rather than landscape orientation, as something aesthetically unpleasing which should be avoided. But the design of smartphones seems to encourage shooting vertical video. This essay examines the aesthetic desirability of vertical videos through applied media aesthetics. It traces the history of horizontal film and television orientations, as well as the image-centric orientation model found it still photography. It argues that vertical video, rather than an syndrome to be avoided, instead takes advantage of the technological innovations and embodied pleasures offered by the smartphone to rupture the visual paradigms and create a new visual aesthetic for phone-based moving images.

Author

• Kathleen M. Ryan, U of Colorado