What Media Tell Us About Income Inequality and Why It Matters

• In Event: ICA Plenary Interactive Paper/Poster Session and Reception
  In Interactive Paper Session: Mass Communication Interactive Poster Session

Abstract

This study addresses a dilemma at the core of the research on perceptions and preferences of inequality in developing countries. On the one hand, in public opinion polls Colombian citizens declare their preference for an equal income distribution. On the other hand, they keep electing politicians that do not address income disparities. To understand this paradox, this study examines how media shape citizens’ perceptions of inequality. Consequently, it shows how these perceptions influence income distribution preferences and participation behaviors. Based on a representative sample of the Colombian adult population (N=1,031), this study illustrates how news exposure reduces perceptions of income inequality, while exposure to entertainment content enhances citizens’ understanding of income gaps. Moreover, this study suggests that more realistic perceptions of inequality lead to more equalitarian preferences for income distribution. Finally, results show that, when citizens perceive high levels of inequality, they are more likely to be politically active, a relation that is moderated by social stratum.

Authors

• David Coppini, University of Wisconsin, Madison

• German Alvarez, U of Wisconsin

• Hernando Rojas, U of Wisconsin - Madison