How German Universities Promote Their Eligibility to Public Funding

• In Event: ICA Plenary Interactive Paper/Poster Session and Reception
  In Interactive Paper Session: Organizational Communication Interactive Poster Session

Abstract

This contribution investigates the explanatory power of organizational factors on the selection of frames for strategic communication with which publicly funded organizations intend to foster their public legitimacy. Subject of the case study presented are public universities in Germany. The assortment of organizational factors in the empirical examination is guided theoretically by the framing concept of Benford and Snow (2000). In doing so, the effect of several material, cultural, and relational conditions on the preference of frames is analyzed by making use of standardized questionnaire data and official statistics. Furthermore, the contribution takes a look at the media visibility achieved by the examined organizations, which turned out to be highly correlated with framing preference of organizations.

Authors

• Andres David Friedrichsmeier, University of Munster

• Frank Marcinkowski, U Muenster - D