Mobile Media as a Factor of Social Cohesion

• In Event: ICA Plenary Interactive Paper/Poster Session and Reception
  In Interactive Paper Session: Intergroup Communication Interactive Poster Session

Abstract

This paper intends to discuss the relationship between mobile technology usages, in particular the usage of a mobile application, and its impact on social cohesion, sense of belonging and social capital within a particular community. The paper is part of a larger research project on the study of mobile internet adoption and will discuss some of the recent results achieved. One of the central goals of the study was to understand whether a certain technology contributes to promote or decrease social connectedness and group identity and cohesion. Data was collected within a superior educational institution in a southern European country and three different variables were examined – social network analysis of the interaction volume; organizational dynamics via google metrics; and individual acquaintances and sense of belonging via focus group analysis. Results indicate that there is strong correlation between the mobile app usage and the sense of belonging and commitment to academic life.

Authors

• Sara Henriques, Lusofona University

• Manuel José Damásio, ULHT - Lusófona University

• Inês Teixeira-Botelho, Lusófona U

• Patrícia Dias, Lusófona U

• Maria da Conceicao Goncalves Costa, UHLT-CICANT