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Scholars of science and environmental communication have frequently studied the content of the coverage of environmental affairs in the mass media. However, little still is known about the approaches used by newsrooms in Spanish-language media in the United States. This study shows the nature and content of environmental news and the models used by decision makers in Spanish-language newsrooms regarding content and editorial decisions. This study is based on a content analysis of environmental news in Latino media, and on data collected through interviews with senior newsroom staff and reporters who have experience in covering environmental affairs at major US Spanish-language television stations. Findings demonstrate the effect of revenue streams, the perception that environmental news is not important, and the perception that environmental coverage lacks immediacy and impact. These reflect other research examining U.S. English language journalism output as well as other ethnic media, and provide impetus for future research.
Bruno Takahashi, Michigan State University
Juliet Gill Pinto, Florida International U
Maria Mercedes Vigon, Florida International U
Manuel Chavez, Michigan State U