Matching Driver State With Cognitive and Affective Message Framing: Consistency Effect on Pro-Environmental Attitude and Driving Performance

• In Event: ICA Plenary Interactive Paper/Poster Session and Reception
  In Interactive Paper Session: Information Systems Interactive Poster Session

Abstract

The present study explored rational-experiential processing and consistency effects on attitudes and driving performance. The author suggested that priming people to think rationally or experientially influences them to be more attentive to information that is either in a cognitive or affective form. A 2 x 2 between-participants design (N = 120) found that people’s attitudes and behavior were affected by their experimentally induced information processing modes (rational vs. experiential) and a message frame (“I think…” vs. “I feel…”) they received while they were driving. Drivers who received a message frame that matched their driving state judged the quality of a car higher, showed greater attitudes toward eco-driving law legislation, and made less driving mistakes than those who did not. The results have important theoretical and practical implications for the design of car user interfaces.

Author

• Key Jung Lee, Stanford University