Meta-Analysis of Influence Factors on Acceptance of Hydrogen Energy Technologies and Recommendations for Communication Strategies

• In Event: ICA Plenary Interactive Paper/Poster Session and Reception
  In Interactive Paper Session: Environmental Communication Interactive Poster Session

Abstract

An increasing use of renewable energies requires the development of technologies for their long-term storage – where hydrogen becomes relevant. But new technologies often struggle to gain acceptance within society. This meta-analysis aims at identifying important determi-nants of hydrogen acceptance via aggregation of correlation data reported in 19 acceptance studies. Whereas attitude formation seems to be rather based on cognitive aspects, the be-havior is strongly influenced by affective determinants. The perceived risk showed to be less important than perceived benefits or subjective norm indicating that safety criteria are not the most relevant aspects people consider when evaluating hydrogen technologies. Fur-thermore, the results relativize the NIMBY-phenomenon: The closer a person lives to a hy-drogen refueling station, the higher the hydrogen acceptance. Communication strategies should offer consumers a chance of gaining experience with hydrogen technologies in their daily lives. The ‘neutral’ profile of hydrogen requires specific framing especially focusing on its direct benefits.

Author

• Adriane Schmidt, Dresden University of Technology