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This articles demonstrate how public controversies are manifested and accomplished through the communicative practices of activists for the rights of gay, lesbian, bisexual, transsexual and transgender people (LGBT). After a brief historical overview of the notion of public controversy and its use in empirical research, I propose to adopt a more processual view of public controversy. I theorize the production of controversy as an everyday life rhetorical invention (rather than a phenomenon made visible through documentation of mediated traces of public statements). To support this view of public controversy with empirical data, I conducted a four-month ethnography in a community-based organization that defends the rights of LGBT people. In the analysis, I explain how activists become passionate about an issue and engage in political action; then I details problems of alignment that result from talk about political issues, such as the legal and social recognition of transsexuals and transgender people.