Interested Processing of Audiovisual Educational Content

• In Event: ICA Plenary Interactive Paper/Poster Session and Reception
  In Interactive Paper Session: Information Systems Interactive Poster Session

Abstract

This study investigates how interest influences attentional resource allocation, encoding and storage during educational video viewing. It involves a laboratory experiment using a 3 (topic interest level) x 3 (situational interest level) x 8 (time) within-subject factorial design in which self-report and behavioral data will be collected. Topic interest is measured by pre-exposure self-report and situational interest by real-time self-report during exposure. Resource availability is operationalized as secondary task reaction times, encoding as audio recognition and storage as cued recall. Stimuli consist of nine 4-minute long educational video clips of a variety of topics. 95 undergraduate students will participate in the experiment.

Author

• Ya Gao, Indiana U