In Paper Session: Consumer Behavior and Social Media
On Paper: The Effect of Advertisement Customization and Narrative Transportation on Online Advertising Effectiveness

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In Paper Session: Media Violence and Aggression
On Paper: The Effect of Nonsanitized Violence on Media Enjoyment: Reduced Character Identification or Enhanced Narrative Transportation?

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In Paper Session: Emotive Expression Effects in Technology-Mediated Communication
On Paper: Cheery Companions or Serious Assistants? Role and Demeanor Congruity as Predictors of Robot Attraction and Use Intentions Among Senior Citizens

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