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Esther Rozendaal, Radboud University Nijmegen
- Fri, May 23
9:00 to 10:15
Seattle Sheraton, Virginia
In Interactive Paper Session: Cognitive Resource Allocation
On Paper: Available Resources as an Indicator of Brand Placement ProcessingAuthor
- Mon, May 26
9:00 to 10:15
Seattle Sheraton, Jefferson B
In Paper Session: Measuring Key Concepts and Considering Emotional Well Being in CAM
On Paper: Development and Validation of a Survey Instrument to Measure Children’s Advertising LiteracyAuthor