In Event: CCA Research Panel - Impact of New Media, Social Media and Media Technology on Chinese Communities and Beyond
In Panel: CCA Research Panel: Impact of New Media, Social Media and Media Technology on Chinese Communities and Beyond
On Session Paper: Facebook Versus Renren: How Chinese Students Depend on Different Social Networking Sites for Acculturation Into the American Society

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In Interactive Paper Session: Persuasion, Compliance, and Attitude Change
On Paper: Is Personalization Too Fragile to Work? How Priming and Need for Uniqueness Influence the Effectiveness of Personalized Communication

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In Event: ICA Plenary Interactive Paper/Poster Session and Reception
In Interactive Paper Session: Public Relations Interactive Poster Session
On Paper: “Activate Consumers on Facebook!” Community Identification’s Mediating Effect Between Social Media Engagement and Online Word-of-Mouth

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