In Event: ICA Plenary Interactive Paper/Poster Session and Reception

Public Relations

Landscapes of Care: Feminist Approaches to Global Public Relations - Amanda Kae Kennedy, U of Maryland

Exploring the Typology of Organizations’ Social Media Usage - Eun Go, Pennsylvania State University; Kyung Han You, Penn State U

Student Social Media Responses Towards a University Crisis - Erik Marinus Snoeijers, Royal Military Academy; Karolien Poels, U of Antwerp - Department of Communication Studies; Colombine Nicolay, Antwerp U

Media Portrayals of Protestant Christian Churches in South Korea - Se Na Lim, University of Alabama

“Activate Consumers on Facebook!” Community Identification’s Mediating Effect Between Social Media Engagement and Online Word-of-Mouth - Qinghua Yang, University of Miami; Zongchao Li, U of Miami

Engaging the Good Life? What Digital Natives Think About Engaging With Brands and Organizations - Vilma L. Luoma-aho, University of Jyvaskyla, Dept. of COM.; Hilkka Rissanen, U of Jyvaskyla; Laura Olkkonen, U of Jyvaskyla

Setting the Consumer Agenda: How Oregon Wineries Use Social Media to Promote Their Brand and Engage Consumers - Lisa M. Weidman, Linfield College; Sharon Wagner, Linfield College