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Session Submission Type: Paper Session
Children’s Attitudinal and Behavioral Response to Advergaming: Product Involvement, Brand Attitude, and Persuasion Knowledge - Ini Vanwesenbeeck, U of Antwerp - Department of Communication Studies; Michel Walrave, U of Antwerp; Koen Ponnet, U of Antwerp
Evaluating Industry Self-Regulation of Food Marketing to Children: A Longitudinal Study - Dale Kunkel, U of Arizona; Jessica Castonguay, U of Arizona; Christine R. Filer, U of Arizona
Portrayals of Bullying on Teen Television: Destined to Deter or Bound to Backfire? - Kimberly R. Walsh, U of California - Santa Barbara
Food Brand Recognition and BMI in U.S. Preschoolers - Kristen Harrison, U of Michigan; Jessica D Moorman, U of Michigan; Mericarmen Peralta, U of Michigan; Kally Fayhee, U of Michigan
The New Faces of Leading Characters in Children’s Animated Cartoons - Jobia Keys, Georgia State University