Information Systems

Lelia Samson, Nanyang Technological University

Emotional Cues and Thought Confidence in Persuasion: Attitudinal and Behavioral Outcomes - Morgan Schunn, Ohio State U; Nancy Rhodes, Ohio State University

Exploring the Cognitive Mechanism for the “Just-One-More” Technique of Gaining Compliance - Christopher John Carpenter, Western Illinois U

Is Personalization Too Fragile to Work? How Priming and Need for Uniqueness Influence the Effectiveness of Personalized Communication - Cong Li, University of Miami; Zongchao Li, U of Miami

Killer Ads: A Terror Management Account of Fear in Advertisements - Enny Henrica Das, Radboud University Nijmegen; Rolien Duiven, VU U - Amsterdam; Jolien Arendsen, VU University - Amsterdam; Ivar Vermeulen, VU University Amsterdam

Mere Thought Effects as Mere Bunk: Message Conformity Effects That Implode the Myth of Self-Generated Attitude Change - Mark A. Hamilton, U of Connecticut

Testing the Reactance vs. the Reciprocity of Politeness Explanations for the Effectiveness of the “But You Are Free” Compliance-Gaining Technique - Christopher John Carpenter, Western Illinois U; Alexandre Pascual, U of Bordeaux 2

When Truth Hurts: How Rectifying Misinformation Can Lead to Unintended Consequences - Christina V. Peter, Ludwig-Maximilians-U Munich; Thomas Koch, Ludwig-Maximilians-U Munich