Mass Communication

Michael Scharkow, U of Hohenheim

Computational Method Applied to Mass Communication Research: The Case of Press Release Content in News Media - Sergey Golitsynskiy, University of Northern Iowa

Implicit Measurement of Media Habits: Refinement and Validation of the Response-Frequency Measure of Media Habit - Anna Schnauber, U Mainz; Teresa K. Naab, University of Augsburg

Measuring Message Credibility: Construction and Validation of an Exclusive Scale - Alyssa Appelman, The Pennsylvania State University; S. Shyam Sundar, Pennsylvania State U and Sungkyunkwan Univ

Validity of Self-Reported Television Use in Quantitative Surveys - Julian Unkel, U of Munich; Alexander T. Haas, Ludwig-Maximilians-U Munich