Name: International Communication Association 65th Annual Conference 2015 Annual Conference
Start: 2015-05-20T00:00:00-07:00
End: 2015-05-27T00:00:00-07:00

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Cross-Media Marketing and Audience Engagement: A 2014 Case Study of Samsung at the Oscars and Hyundai Motor at the Super Bowl

In Event: Korean American Communication Association (KACA) State of Art Research Panel I

Sun, May 24, 15:00 to 16:15, Caribe Hilton, Ceiba

Authors

Dam Hee Kim, University of Michigan
Junghyun Kim, Choongang U