The Internal Communication Role of the Chief Executive Officer: Communication Channels, Style, and Effectiveness

• In Event: Leadership, Employee Communication, and PR profession

Abstract

This study explores the internal communication role of Chief Executive Officers (CEOs) by examining their communication channels, style, and quality, as well as their influence on employee–organization relational outcomes. Results of an online survey of 545 employees who work for a variety of organizations indicated that CEOs most frequently use email and face-to-face channels, such as employee meetings and management by walking around, to communicate with employees. The social media presence of CEOs positively and strongly correlates with their communication responsiveness and quality, as well as employee–organization relational outcomes. The responsive communication style of CEOs likewise positively influences the quality of CEO communication, which subsequently affects employee relational outcomes. The assertive communication style of CEOs demonstrates a small but significant positive effect on the quality of employee–organization relationships. The significant theoretical and practical implications of the findings are discussed.

Author

• Linjuan Rita Men, Southern Methodist U