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This study utilizes an ethnography to examine the influences on news production processes at a digitally native news nonprofit. Prior literature suggests that communication routines remain the most powerful influence on news production, but this study’s findings suggest that because of the influx of different market models currently impacting the journalism industry, organizational level influences may be becoming more powerful than communication routines. These findings are investigated through the lens of gatekeeping theory with consideration for the implications for future gatekeeping research.