Network Media Logic

• In Event: ICA Plenary Interactive Paper/Poster Session I
  In Interactive Paper Session: Political Communication Interactive Poster Session

Abstract

In this paper, we revisit the concept of network media logic and further develop it in relation to political logics. The network media logic perspective is useful to explain how social media platforms change political communication without resorting to technological determinism or normalization. Comparing network media logic to mass media logics and political logics, we are able to outline their distinct differences and similarities, in terms of how political communication is produced, distributed, and used. This paper specifically focuses on how news mass media’s and social media platforms’ ideals, commercial imperatives, and technological affordances differ in terms of media production, media distribution, and media use.

Authors

• Jakob Svensson, Uppsala University

• Ulrike Klinger, U of Zurich