Results of Framing in Music Journalism: Benefits and Burdens of Being Designated Heir to a Cultural Icon

• In Event: ICA Plenary Interactive Paper/Poster Session I
  In Interactive Paper Session: Popular Communication Interactive Poster Session

Abstract

This article aims to expand media framing research beyond traditional content analyses of political coverage and examines the consequences of framing found in music journalism, since entertainment coverage receives a significant share of media and audience attention. To understand the results of such framing, 19 interviews were conducted with content producers—a specific group of experts who offered essential perspectives about the consequences of a particular case—focusing on the example of coverage frequently characterizing the band Phish vis-à-vis the Grateful Dead. Findings indicate that framing can be a problem for the framed subject, but also lead to certain benefits. The article recommends future framing studies of mediated entertainment coverage like music journalism.

Author

• Jordan McClain, Drexel University