Directions for Future Research in Global Communication

• In Event: Transformations in Global Communication Research (ICA Roundtable)

Abstract

Global Communication Research should be (a) concerned about the transformation of society (hence: normative), (b) human-centered (hence: not driven by technological determinism), (c) truly global, and (d) focused on content and (human) rights. Therefore, (e) more participatory and qualitative communication research, (f) and monitoring and evaluation from the perspective of “social usefulness” is needed.

Author

• Jan E. Servaes, City U of Hong Kong