Is Framing Coming of Age? The Use of Counterframes as an Impetus to a More Rigorous Conceptualization

• In Event: ICA Plenary Interactive Paper/Poster Session III
  In Interactive Paper Session: Lifespan Communication Theme Interactive Paper Session

Abstract

On the basis of a frame analysis on ‘ageing’ this paper attempts a further, more specific conceptualization of framing. Figurativeness is proposed as a special characteristic of frames, with each frame offering a different perspective on a many-sided reality. In addition, the difference between framing and counter-framing is worked out conceptually. Framing provides a problematizing definition, while counter-framing deproblematizes an issue. It is discussed why problematization may not always be the preferale approach. Based on an inductive frame analysis of newspaper content about elderly people, eleven frames and counterframes are reconstructed and evaluated. It is argued why counter-frames could occupy a more prominent place both in framing research and in the communication about ageing.

Author

• Baldwin Van Gorp, KU Leuven