Changing of the Guard?

• In Event: Transformations in Global Communication Research (ICA Roundtable)

Abstract

Along with global communication research, the media and communications industries themselves have been subject to the greatest shake up in many decades. It is now more than apparent that the three great themes of structural change in media and communications – globalisation, digitisation and convergence – are exemplified in the contemporary period by strategies and operations of companies such as Google, Apple and Amazon more so than the multinational incumbents in music, film or telecommunications. This contribution will compare and contrast the strategies and operations of the new platforms with those of the media and communications incumbents.

Author

• Stuart Duncan Cunningham, ARC Centre of Excellence for Creative Industries and Innovation