Motivation, Governance, Efficacy and Contribution: A Social Practice Model of Commons-Based Peer Production

• In Event: B.E.S.T.: Organizations, Communication, and Technology

Abstract

This study examines how individual motivation and governance structure affect individual contribution level and efficacy in a Commons-based Peer Production (CBPP) community. Using survey data from an online peer production community and structural equation modeling, this study demonstrates that motivational factors alone cannot fully predict outcomes of CBPP. How people perceive their freedom in setting their own agenda affects their confidence in producing CBPP artefacts. It further provides evidence that how individuals perceive their own ability in peer production significantly affects their relationships with the collective. This study contributes to the literature on CBPP and online collective action by highlighting the value of open governance and efficacy.

Author

• Rong Wang, U of Southern California - Annenberg School for Communication