The Effects of Camera Angle, Arousing Content, and Fanship on the Processing of Sports Messages

• In Event: Studies of Message Properties

Abstract

The skycam angle in college football broadcasting has become increasingly pervasive as a production technique. However, little is understood about how different camera angles (such as the skycam angle or the sideline angle) interact with the arousing content of a specific play to effect the overtime cognitive processing of the play. Also, the relationship between general sports fanship and the cognitive processing of sports is not well understood. This study reports the results of a 2 (Level of Fanship) Χ 2 (Camera Angle) Χ 2 (Arousing Content) X 2 (Block) between-subject factors, fractionated experimental design. Preliminary results are reported.

Authors

• Collin Kristopher Berke, U of South Dakota

• Justin Robert Keene, Texas Tech University

• Brandon Harley Nutting, U of South Dakota