Wait, Can I Laugh at This? Group Viewing and Racial Humor Messages

• In Event: Social Influence on Media Use and Effects (TOP PAPER ENTRY)

Abstract

Research on co-viewing (or group viewing) is scarce. Yet, co-viewing has important implications for the viewers’ entertainment experience and the way viewers respond to and evaluate entertainment—especially those with controversial messages. The present study investigated responses to racial humor content among racial in-group and out-group viewing contexts. Specifically, the study examined the extent to which Blacks and Whites would experience discomfort when viewing racial slurs in comedies with in-group compared to out-group members. Employing real-time psychophysiological data and multilevel time series models, the study found a significant increase in emotional arousal (indicated by SCRs) and distraction (indicated by RSA) among Blacks in the context of out-group viewing compared to in-group viewing, but not for Whites. Implications of findings are discussed.

Authors

• Omotayo Banjo, U of Cincinnati

• Zheng Joyce Wang, The Ohio State University

• Osei Appiah, Ohio State U

• Whitney Walther, U of Minnesota

• Christopher Brown, Minnesota State U, Mankato