Organizational Communication of Microenterprise in Mexico: Staring Conception

• In Event: Organizational Communication Research Escalator - Extended Session

Abstract

For a long time, the organizational communication in Mexico, has been defined for the work of administration, this is one of the limitations that caused the difficulty of reaching agreements in this young subfield of communication. In this paper presents a first attempt to define the concept of organizational communication and practices that are conducted in this microenterprise Mexicali Valley, BC. Was used qualitative methodology, using in depth interviewing techniques to owners of these organizations. Regarding the conceptualization of communication, it is clear that microenterprises are based on a functionalist approach, systemic approach; considering the experience they have, the microenterprise recognize they need established a best ways to improve your communication and built his concept to achieve optimal conditions in their communication.

Authors

• Griselda Guillen, U Autónoma de Baja California

• Susana Espinoza, U Autónoma de Baja California

• Roberto Burgueño, U Autónoma de Baja California