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Questionable research practices (QRPs) pose a major threat to any scientific discipline. However, despite the importance of this topic, no systematic analysis of QRPs in experimental mass communication research has yet been undertaken. This paper reports a content analysis of more than three decades of published experimental research in four flagship communication journals: the Journal of Communication, Communication Research, Journalism & Mass Communication Quarterly, and Media Psychology. Current QRPs in experimental communication research include small and insufficiently justified sample sizes, a lack of reported effect sizes, an indiscriminate removal of cases and items, an increasing inflation of p-values directly below p < .05, and a rising share of verified (as opposed to falsified) hypotheses. Implications for authors, reviewers, and editors are discussed.
Jorg Matthes, U of Vienna
Franziska Marquart, U of Vienna
Brigitte Naderer, U of Vienna
Florian Arendt, LMU Munich
Desiree Schmuck, U of Vienna
Karoline Adam, U of Vienna