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This paper addresses the question of creativity assessment by mobilizing a constitutive view of communication. It is generally accepted in the extant literature that the creativity of something amounts to the way it is judged creative by a certain group of people. However, no assessment technique has to date been able to evaluate the degree of creativity of something by accounting for the way people assess its creative nature. Inspired by Actor Network Theory and the CCR (Communication as Constitutive of Reality) perspective, we theoretically and empirically show that it is possible to do just this by analyzing how people speak about the creative nature of something.