Russian Media in Global Market: The Case of RT

• In Event: BRICS Building a New World Communication Order?

Abstract

Despite being globally known as the core institute of glasnost and post-Socialist media change, Russian media in recent decades had not been successful in promoting Russian media overseas. After 1991, in the context of rapid change images of classical Russian literature or experimental cinema of early Soviet years or news agency TASS’ struggle against information imperialism weakened, and even the rapid growth of the Russian-language Internet, Runet, could not challenge the decrease in influence of the Russian media in the global media environment with the increasing domination of English language. However, the birth of the satellite TV channel RT in English, Spanish and Arab languages has altered Russia’s role in setting the global news agenda and promotes both Russia’s views and media image. The paper analyses the development and dynamics of the channel, with a particular focus on its professional standards and social media strategies.

Author

• Elena Vartanova, Lomonosov Moscow State U