Transportation, Narrative Engagement, and Identification: An Examination of the Processing of Written and Visual Media

• In Event: Narrative and Media Entertainment

Abstract

This study is an examination of the processing of visual and written media by way of transportation, narrative engagement, and identification. The experiment examined the outcomes of transportation, narrative engagement, and identification, the relationship between the constructs, and the role of Need for Cognition. Results indicate differences between the overall measure and subcomponents of transportation, narrative engagement, and identification as a form of media presentation.

Authors

• Collin Kristopher Berke, Texas Tech University

• Brandon Harley Nutting, U of South Dakota