The Role of Presence as a Moderated Mediator in the Virtual Environment

• In Event: Effects of Varying Forms of Presence in Communication Media

Abstract

The goal of this research is to test a moderated mediation effect of presence in a virtual environment. The current version of extended abstract includes sections of rationale for the study, summary of methods and primary results, and conclusion.

Authors

• Hayeon Song, U of Wisconsin-Milwaukee

• Jihyun Kim, Kent State U