Establishing a Journalistic New Glocal Brand: Metro Puerto Rico

• In Event: Structural Policies of the Media and Communication Industries of Puerto Rico

Abstract

In 2012 in Puerto Rico, there was an almost simultaneous birth of three free daily newspapers Índice, Vocero and Metro, each distinguished by directing their proposals to a specific sector of readers, mostly young people. This paper analyzes Metro because despite the similarities shared with the other newspapers, it is and has been the only one with a more definite glocal intention in this Caribbean country. It has been able to maintain its status of being a global franchise that leads the market of international free press while doing it from a local perspective that appeals to all Puerto Ricans. By using the methodology of ethnographic studies in Metro’s newsroom, I observed the dynamics regarding the production of news content and its routines between reporters and editors, as well as other professional interactions. This was done in order to assess how Metro used media convergence to its favor during its process of becoming the first glocal newspaper on the island.

Author

• Némesis Mora Pérez, Diálogo Digital