Effects of Traditional and New Media on Sex Bias: An Examination in East Asia and Nordic Countries

• In Event: ICA Plenary Interactive Paper/Poster Session II
  In Interactive Paper Session: Communication and Technology Interactive Poster Session

Abstract

This study examined the influence of using traditional media and information communication technology (ICT) on one’s sex bias respectively in the Nordic and East Asian countries. Nordic countries are countries of the best gender equality conditions while East Asian emphasizes the gender roles. As found in past studies, contents of traditional media maintain the existing mainstream ideologies while new media challenge them and provide alternatives. In this way, it is hypothesized that using traditional media of Nordic countries is negatively correlated with sex bias while using traditional media of East Asia is linked with more and using ICT reduces bias. To examine these hypotheses, data from the 5th wave of World Value Survey collected from 2005 to 2008 are analyzed. South Korea and China were chosen as the representative countries of East Asian region while Norway and Sweden are representatives of Nordic countries. Major hypotheses are supported by the results.

Author

• Bingjie LIU, City U of Hong Kong