Media Practices Profiles Between North and South of Europe: From Access to Uses and Practices

• In Event: ICA Plenary Interactive Paper/Poster Session II
  In Interactive Paper Session: Communication and Technology Interactive Poster Session

Abstract

The basis for this proposal are the results from the “E-audiences” project, a collaborative and comparative research effort focusing on understanding transformations of European audiences in the context of a constantly changing media landscape. This European research project on audiences across media joins several European countries on the assignment to explore the diversity of media usage and media consumption, and consisted of an online survey with a representative sample of more than 10,000 respondents. Based on this survey results, we intend to explore the relationship between media practices and socio-cultural and local-demographic variables, exploring the dissimilarities in media uses between different European countries, arguing a shift on digital divide ideas from access to practices and skills.Main results encourage a discussion on media practices and media appropriation processes and the inequalities between different countries and socio-demographic and geographic indicators that result in a specific current historical momentum of media evolution.

Authors

• Sara Henriques, Lusofona U

• Manuel José Damásio, U Lusófona